Duration: 6 Months
Description:
I joined Encocam LTD in June 2022 as Marketing Executive working on the digital side of Marketing. Encocam LTD is an engineering giant based in Huntingdon, United Kingdom founded by Dr Mike Ashmead, OBE.
Encocam LTD is an umbrella company for several engineering brands including: Stonehill Engineering, Cellbond, Corex Honeycomb, Bespoke Composite Panels and Mykon.
Tasks:
My tasks as Marketing executive included,
- Creating marketing content calendar for B2B brands.
- Writing SEO friendly articles for websites.
- Developing marketing strategies in line with business objectives for B2B brands.
- Monthly marketing reports to track performance.
- Liaising with production and manufacturing department to determine marketable content.
- Creating marketing plans for company events.
- Data reporting with use of Google data studio
Other brands included in the project:
Outcomes:
- Increased brand awareness across all brands indicated by an increase in social media followings.
- Unifying brands’ identity, using uniform design and brand tone of voice across brands.
- Increased website activity from SEO friendly content and website optimisation.